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Anatomy of a Book Cover
The front cover of a book is usually the first thing people see. This means that it is very important in terms of advertising the book. It should include the title and the author's name, as well as a background image/design.
The image in a book cover should relate to the story of the book. It is a visual element used to attract people to want to pick the book up. The text is also important. Picking the right font, placement, and size would make an effective cover.
The back cover is also important because it shows the blurb, which describes the book. And if a potential reader finds the blurb to be interesting, they would mostly likely read the book.
Subtitle is optional. But if it is included, it should be only used to clarify the book's story. And it should compliment the title of the book.