Colour

Colour is an essential element every book cover artist should keep in mind. The use of colour theory can serve as a great marketing tool to help attract potential readers. This is because it gives readers a first impression. It is used to communicate a message and the main idea of the message is to evoke a certain emotion. Different colours provoke different emotions. this is where colour psychology comes in.

Colour psychology is used as a marketing technique to get a reader's attention as people have strong emotional reactions and associations with colours.

According to KISSmetrics, up to 85% of purchasing decisions are based on colour alone. This fundamental design element is a powerful marketing strategy for brands to emotionally connect with readers.
Whenever we buy something, it is because of an emotional reason. It is colour that creates this important initial reaction. This is because we take in colour before anything else, before words or shapes.

Book cover colour psychology is the idea of how every colour represents and evokes a certain feeling. For example, Red. Red is a bold colour. It can represent energy and confidence. It is also a colour that people usually associate with danger, which would therefore attract a reader's attention immediately. More examples from Miblart below: